Amit Thakur
Product Designer / Product Manager
I‘m a UX/UI Designer and Product Manager with over four years of experience. Envisioning and creating physical & digital products, helping businesses increase their ability to generate massive impact.
Key Achievements & Impact
01 Hyper Local Grocery Delivery
- Challenge: Incomplete customer details were causing order delays and cancellations.
- Solution: I redesigned the rider interface to enable real-time, direct communication with customers.
- Revenue Boost: Increased order completion by 20%, translating to an additional $400,000 per quarter on a baseline revenue of $2,000,000.
- Operational Efficiency: Reduced error-related costs by $50,000 per quarter, streamlining operations and customer service.
02 Digital News Platform – Ground News Case Study
- Challenge: Low engagement was limiting monetization and audience retention.
- Solution: I introduced an interactive debate feature, enhancing user engagement and navigation.
- Revenue Increase: A 15% uptick in ad and subscription revenue raising annual earnings by approximately $250,000.
- Retention Benefit: Reducing churn can retain 10,000 subscribers, adding $1,200,000 in yearly recurring revenue.
03 FMCG Brand Design – ARK Spice Drop
- Challenge: The startup needed a distinctive brand identity to penetrate a competitive market.
- Solution: I led a comprehensive rebranding, from logo design to packaging optimization.
- Market Penetration: Enhanced brand recognition resulted in a 25% increase in new customer acquisitions, boosting annual revenue by $250,000.
- Cost Efficiency: Optimized branding efforts cut marketing expenses by $20,000 per year.
Industries I Excel In
- E-commerce & On-Demand Services: Streamlining user flows and increasing conversion rates.
- Digital Media & News: Crafting engaging interfaces that drive user interaction and loyalty.
- FMCG & Branding: Creating compelling brand identities that resonate with target audiences.
- SaaS, Fintech, and EdTech: My skills easily translate to these domains, with clear, intuitive design can simplify complex processes.
Portfolio
AS Product Designer & Manager
01. UI/UX Case Study
Hyper Local Grocery Delivery
Riders face delays in delivering groceries due to incomplete customer information, such as building wing, floor number, and delivery preferences. A new feature allows riders to request additional details directly from customers via an in-app option. Customers receive a notification to provide the information, which is then auto-filled in the rider’s app for future orders, ensuring efficient and timely deliveries.
02.UI/UX Case Study
Ground News
The debate feature was successful in promoting critical thinking and encouraging users to consider diverse perspectives. Participants appreciated the opportunity to engage with differing viewpoints and found the debates thought-provoking and informative.
03. Brand Design
ARK SPICE DROP
ARK is a brand in the FMCG market that focuses on serving consumers with liquid species and condiments products specifically targeting Indian food palet. The main target audience for the ARK brand is Indian community living in the foreign land.
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Get in touch with me via byamitthakur@gmail.com